Category Archives: Chapter 1-6 Terms

In other words, do not go to the market with your new product or service (or change the existing one) before you fully understand what the customer wants. (Note: Do not ever let the customer know you’re referring to him … Continue reading →

Used to describe a system that is very robust and probably expensive, but underutilized. If a new printing press costing $750,000 only runs two hours a day, it’s a good example of this situation. Use: “The new computer system was … Continue reading →

From the old TV series, “Get Smart.” You remember, right? Secret agent Maxwell Smart would meet with his colleagues under a large glass dome so that only the party he was talking to could hear what he was saying. Use: … Continue reading →

I suppose this one is self-explanatory, but the bottom line in executive circles is that “close” doesn’t really mean very much in most endeavors and is generally unacceptable. In short, you either achieve the success you planned for or you … Continue reading →

What metaphorically lies ahead for someone who was, or might be, held accountable for an undesirable performance. It might include termination, public admonishment, or other serious punishment. The consequences of his actions will be so severe that it brings to … Continue reading →