Feed the ducks when they are quacking, don’t look for ducks to feed

Used in regards to looking for investors or partners. You would always rather have them come to you hungry than chase them around with the bread. Be ready for investors when they come to you showing interest, don’t go after them trying to sell.

Use: “Brian advised, rather than trying to go to every potential lender, that we should whisper down the lane, as it was a small community of prospects and we should let them come to us. Then we could feed the ducks when they are quacking, rather than just looking for ducks to feed.”

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